Central Park, Broadway

Client: Frasers Property
Location: Broadway, NSW

Central Park, Broadway is a major redevelopment to create a commercial, residential and retail precinct opposite the University of Technology (UTS). The site has achieved world standard architecture and design. It will also meet the highest sustainability benchmarks including Green Building Council Australia 6 star green star accreditation of new buildings and precinct-based sustainable energy and water measures.

Elton Consulting has been engaged to provide overall strategic development advice, facilitate multi-disciplinary project teams, design and implement complex community consultation processes and manage high-level strategic issues to support this project.

In 2009, Elton Consulting took the lead in developing a comprehensive sustainability strategy for the site. This complex process involved stakeholder engagement and specialist knowledge of environmentally and socially sustainable principles.

Elton Consulting has also been responsible for preparing community planning and community development strategies to build a sustainable, vibrant living and working community on the former Carlton United Breweries site in Chippendale, Sydney.

“Frasers Property’s commitment to best practice sustainability, constructive engagement with the local community, and support of the urban policy priorities of the City of Sydney and State Government has set a benchmark for 21st Century urban place-making for others in the development industry to follow”

– Brian Elton, Managing Director, Elton Consulting

Elton Consulting’s association with the project started in 2004 and continues today. Other Elton Consulting services engaged to support the project have included:

  • Strategic advice and development of positioning strategy
  • Social and economic impact assessment
  • Social and environmental sustainability frameworks and reporting
  • Strategic communications and issues management.