In 2013 Elton Consulting worked with Mark Haycox, now with Hassell and part of this project team together with Parks Victoria, Corangamite Shire Council, Moyne Shire Council and Tourism Victoria to develop a master plan for the Shipwreck Coast.
The master plan study area is a world class landscape that incorporates Port Campbell National Park and Bay of Apostles Coastal Park, from Princetown to Boat Bay, covering 28 km of coastline including the Twelve Apostles and Loch Ard George. It also includes public land including recreation reserves with the townships of Princetown, Port Campbell and Peterborough.
The master plan was a critical tourism project for the region, enabling planning, management, development and investment decisions for the region as well as support applications for external grants. The study took a whole a landscape approach to consider a broad range of the planning, tourism and economic opportunities. It was developed though analysis and consultation with local communities and visitors over the course of the project.
Elton Consulting led the community engagement process through the preparation and delivery of the Engagement Strategy. The approach was characterised by a multi-tiered consultation platform that comprised the following:
- Interactive custom-built website
- Community and stakeholder workshops and information and briefing sessions
- Period project review by the Victorian Government, Office of the Victorian Government Architect, and Victorian Design Review Panel
- Site visits and stakeholder meetings to ensure the project team gained an in-depth contextual understanding of the various sites and priority issues.
- Informal drop-in sessions with coastal villages and towns to disseminate information widely and to gain feedback from the public
- Requests for feedback and detailed submissions at all stages
- Focused workshop sessions with subject matter experts from different Government agencies and departments with responsibilities in the area