Strategic Placemaking Plan for The Waterfront at Shell Cove

Client:Frasers Property Australia and Shellharbour City Council
Location:Shell Cove, NSW

Frasers Property Australia and Shellharbour City Council engaged Elton Consulting to develop a Placemaking Plan for The Waterfront development at Shell Cove, which is being developed under a management agreement between Frasers Property and Shellharbour City Council. The Placemaking Plan seeks to ensure that the ‘place’ created at The Waterfront provides inherent attractors to visitation, resonates with a range of age groups, provides a variety of recreational opportunities and encourages return visitation.

The development of the strategic Placemaking Plan was based on extensive engagement with a wide range of stakeholders and included the development of an events program to help activate the public realm. The Plan also sought to secure long term partners and place activators to ensure the ongoing sustainability of the Placemaking Plan.