Elton Consulting worked with Essence Communications to develop and deliver the overarching communications and engagement approach for the Western Sydney Airport from 2014 to December 2017. The Western Sydney Airport represents one of the most significant infrastructure projects in Australia for decades, involving collaboration between all levels of government and across the private sector and various industries.
Our work supported the planning process for stage one development, as well as determination of an airport operator and developer, and preparation of the site for construction.
During this time, Elton Consulting worked collaboratively with the Western Sydney Unit in the Department of Infrastructure and Regional Development (the Department) to provide strategic advice through identifying emerging communications needs or issues and delivering proactive and bespoke solutions for managing these. This included:
» an overarching communications and engagement strategy
» implementation of various aspects of the strategy;
» place management for tenants and cemetery relocation
» media strategy, analysis and calendar
» Ministerial opportunities
» social media strategies for the Assistant Minister and Forum On Western Sydney
» an education program.
Collaboration and ongoing evaluation was at the core of our approach, with fortnightly project team meetings to discuss milestones and any emerging opportunities and issues.