Communication activities for the Art Gallery of NSW: Sydney Modern Project

Client:Art Gallery of NSW
Location:Sydney CBD

Elton Consulting was commissioned in July 2014 to assist the Art Gallery of NSW with communication activities for the Sydney Modern Project.

Initially, our team worked closely with the Gallery to develop and implement a communications and engagement strategy designed to strengthen stakeholder and community support for the Sydney Modern Project.

Since then, we have provided support for three milestone announcements, including the Sydney Modern Project Jury, the shortlist of architects invited to participate in the competition, and the five architects invited to proceed to the final stage of the competition.

This has involved preparation of a communications action plan for each announcement, drafting materials, liaising with journalists and providing support during interviews. Elton Consulting also provided strategic advice regarding project influencers and attended meetings with stakeholders.

This methodology has successfully built awareness and excitement about the project throughout the broader community, the Gallery’s internal community and key stakeholder groups, including neighbours.  Our role with the Art Gallery continues.